The Invisible Edge Foundation
You know something is in the way.
You just can’t figure out what it is.
A 6-session 1:1 belief coaching program for leaders and business owners who keep running into the same walls, no matter what they’ve already tried.
You’ve tried to fix it. It comes back anyway.
Maybe it’s the thing you know you need to say but somehow can’t make yourself say.
Maybe it’s the ceiling (in your revenue, in your leadership, in a relationship) that keeps showing up no matter what you try.
Maybe you’re a skilled communicator who can’t close the gap between good and great.
You’ve done the work. The retreats, the coaching, the books, the reframes. Some of it helped. The pattern is still there.
You’re clearly capable. That’s what makes this so frustrating. This is about something running underneath the capable part that mindset, strategy, willpower, and self-awareness alone can’t reach.
You’re not broken. The pattern isn’t random.
There’s a reason it keeps happening.
And it’s fixable.
The Reason It Keeps Happening
The pattern isn’t a thinking problem. It’s a belief your nervous system has been holding onto since long before you were in any leadership role.
Most high-achievers are struggling with a few of these without knowing it:
I am enough
I am worthy
I am valuable
I am lovable
I trust myself
I have what it takes
I belong
They don’t announce themselves. They just quietly run the show. They show up as the hesitation before a hard conversation, the deflection when something good happens, the exhaustion that doesn’t go away no matter how much you rest.
What Most Mindset Work Misses
These beliefs don’t live in your brain. They live in your body. In your chest before a difficult conversation. In your throat when you’re about to say the thing. In your stomach when you try to receive a compliment. Trying to think your way out of a body-held belief is like trying to turn the lights on by rearranging the furniture.
Here’s what six sessions actually looks like.
What the Invisible Edge Foundation Includes
6 × 60-Min Sessions
One session per week. Enough time to go deep. Short enough to stay focused.
Session Recordings
Each call is recorded, yours to keep. You can go back to listen at the moment things clicked.
All Seven Core Beliefs
We work through all seven, one at a time, across the six sessions.
Delivered via Zoom
Work with us from anywhere, so you can learn to feel safe processing big things in your space.
Belief Assessment & Map
Before session one, you rate all seven core beliefs across confidence and struggle. That gap becomes your roadmap, and it’s yours to keep.
Between-Session Grounding Practice
After each session, you get a short practice tied to what came up that day, so the shift keeps working before we meet again.
Integration & Next-Step Conversation
A seventh, no-charge conversation at the end of session six to name what shifted and talk through what’s next.
Is It Worth the Investment?
One sale closed because you trusted yourself in the room. One price you stopped discounting. One opportunity you said yes to instead of waiting until you felt ready. One conversation you finally had instead of avoided.
Any one of those things covers the investment. Most people find several. We can’t wait to hear for you how the investment pays off specifically for you!
The Results Speak for Themselves
My executive coaching sessions with Angela were truly transformative. She helped me recognize the subtle patterns and small habits that were quietly holding me back from taking meaningful action toward success. Her approach is thoughtful, intentional, and deeply impactful.
In just a few sessions, we identified and broke through limiting beliefs that had felt like immovable barriers. Angela creates a safe, supportive environment where growth feels both courageous and natural. Because of her guidance, I’m now moving forward with clarity, confidence, and even delight—rather than insecurity or hesitation.
I’m deeply grateful for Angela’s coaching and for the friendship that has grown from our work together.
Angela’s ability to connect with people is unparalleled! She has a way of understanding the deeper issues and helping you uncover the problem whether it’s marketing related or helping you understand what’s holding you back from finding the success you want. She brings life to every room and her energy is contagious!
I highly recommend her for her in-depth knowledge of the marketing world, both digital and print. She has helped my company throughout the years by building us a new website, word-crafting press releases and more personally as a business coach. She helped me walk through the head-trash as I purchased my business. I can’t recommend her enough in whatever capacity you engage with her!
I’ve had the privilege of working with Angela, and her impact has gone far beyond helping me become a better presenter.
Angela has a unique ability to see the underlying beliefs, communication patterns, and mindset barriers that hold leaders back. Through our work together, she helped me sharpen my message, grow in confidence, communicate with greater authenticity, and show up with more presence in every room I’m in.
What sets Angela apart is that she doesn’t simply teach speaking skills, she helps leaders find their voice. Her coaching challenged me to think differently about leadership, influence, and the stories I was telling myself. As a result, I’ve become a more effective communicator, a stronger leader, and more confident in the direction I’m called to pursue.
The best coaches don’t just help you perform better. Instead, they help you see yourself more clearly. Angela has done that for me, and I’m grateful for the investment she’s made in my growth.
Who You’re Working With
Angela Belford
Angela developed the Invisible Edge framework and wrote the book around it, not because it sounded good on paper, but because she watched it do things that nothing else did, for clients and for herself. The methodology is the foundation of everything she does.
Sami Kinnison
Sami has spent years helping leaders communicate and lead more effectively, and she knows firsthand what it feels like to be capable and still stuck. She brings warmth, directness, and a deep belief that you are further along than you think.
Together, they bring the inner work and the outer work,
in the right order, so both of them stick.
This is Where It Starts
If something stirred while you read this, that’s worth paying attention to.
This is for the leaders and business owners who are done wondering and ready to move.
The Invisible Edge Foundation
- All seven core beliefs addressed
- 6 sessions · 60 minutes each ~$1,800
- Belief Assessment & Map ~$250
- Integration & Next-Step Conversation ~$300
- Delivered via Zoom
Total value: approximately $2,350
$1,500
or 2 payments of $780
Not sure if this is the right fit?
Schedule a discovery call before you purchase →
What is The Invisible Edge Foundation?
The Invisible Edge Foundation is a 6-session 1:1 belief coaching program offered by Be Freaking Awesome. It’s designed for business owners and leaders who keep running into the same internal patterns (in communication, leadership, performance, or relationships) and can’t figure out why.
Over six weekly sessions, we identify and work through the seven core limiting beliefs using somatic belief coaching, a body-based process that changes patterns at the level where they actually live.
What is somatic belief coaching?
Somatic coaching is body-based coaching. Instead of analyzing where a belief came from or trying to reframe it cognitively, somatic belief coaching locates where the belief lives as physical sensation in the body and works directly with that sensation. It’s not therapy. It’s a structured coaching process for high-functioning people who want to change patterns, not just understand them.
Is this therapy?
No. This is coaching. There’s no clinical diagnosis or mental health treatment involved. If you’re in an active mental health crisis or need clinical support, we’ll be honest with you about that and point you toward the right resources. But if you’re a person stuck in a pattern you can’t explain, this work is built for you.
What are the seven core beliefs?
The seven beliefs are: I am enough, I am worthy, I am valuable, I am lovable, I trust myself, I have what it takes, and I belong.
Most people are struggle with two or three of these without being aware of it. They don’t show up as dramatic confessions, they show up as patterns. Perfectionism, people-pleasing, the inability to receive, the finish line that keeps moving.
Do I need to have read The Invisible Edge?
Nope. The book is a great companion to this work and a lot of people read it alongside or after the sessions, but it’s not a prerequisite. The framework becomes clear as we go.
Is there support between sessions?
Yes. After each session, you get a short grounding practice tied to what came up that day, so the work keeps moving before we meet again.
What happens after the six sessions?
We’ll talk through that together in your Integration & Next-Step Conversation at the end of session six. Some people are ready to step back into their work. Some want to keep going, whether that’s a new round of the Foundation or something like Epic Impact. Either way, there’s no pressure.
The Work is Here When You Are
The people who do this work are the ones who finally stopped wondering and just started.